ATOMIC - SKI DESIGN

In this film, we delve into the unique and bold approach behind the creation of the new Redster X9RS Revoshock S Luci ski, a collaborative masterpiece by Atomic and Lucas Pinheiro Braathen.

Our aim was to transcend the norms of product-driven spots within the ski industry, crafting a narrative as bold, colorful, and inspiring as Lucas Braathen himself. This project showcases the seamless fusion of high performance and striking aesthetics, influenced by the Japanese art of Kintsugi.

It represents not just the physicality of skiing but the strength and character shaped by experiences on the slopes.

Designed for powerful skiers who see each turn as a part of their story, the Redster X9RS Revoshock S Luci ski is more than equipment – it's a symbol of artistic expression and dynamic skiing.

Starring: Lucas Pinheiro Brathen
Concept: Thomas Dunzendorfer, Philipp Hafner
Producer: Thomas Dunzendorfer, Raphaela Ossberger
Director: Thomas Dunzendorfer
DOP: Philipp Hafner
1st AC: Stefan Pausa
Gaffer: Michael Aicher
Spark: Elias Illig
Editor: Lucas Cantera
Sounddesign: Boris Fehringer
Color Grading: Nico Fink

Shot on: Red V Raptor + Mamiya Sekor C 645